Even Playstation fanboys can admit that Home was a catastrophe when it first launched. There’s no denying that, but the interactive community has grown leaps and bounds since its initial launch in 2008. Tons of content has arrived in the virtual world, everything from game spaces to MMOs. Even with all the upgrades, advertisers are having a hard time supporting the platform as a successful means to reach an audience.
Ad agency Publicis Denuo’s John Rafferty believes that it is the platform itself, claiming that Home doesn’t have much to offer and feels clunky. He goes on to blame the high cost of entry as advertisers main deterrent, explaining how Sony requires ad agencies to sign six-figure deals in order to advertise in Home.
Director of Home SCEA, Jack Buser, defends his project by claiming Home is, “a chance to cut through the noise and actively engage directly with a large, targeted and highly desirable consumer base.”
If Sony cannot hold on to their advertisers they may have to rethink their plans for Home. Here’s to hoping Sony improves the overall experience of Home in hopes to attract more users, which in turn will attract more advertisers.