Microsoft is planning to launch interactive ads on the streaming services of the Xbox 360. The New York Times reports that Microsoft has signed on Toyota, Unilever and Samsung Mobile to offer it’s new ‘NUads‘.
The advertisement will be found on Microsoft’s Xbox video apps, including those offered by ESPN, TMZ, NBC News and UFC, the advertisement will debut this fall.
NUads will let users vote in respond to different questions. For instance, Toyota will ask users what other devices they would like to see ‘reinvented’ the way the company has ‘reinvented’ some of its auto models. Users will be able to respond through the Xbox controller or voice and hand gestures with the Kinect. Toyota will then have acces to the answers that were given.
Microsoft’s general manager of entertainment and advertising for Xbox live online service, Ross Honey said:
“There have been interactive ads on the Web before, but the beauty of it is that we’re bringing that to the TV,”. “It’s a substantially more valuable ad product.”
Even more advertisements now, what do you think about this?