Media and telecommunications company Vivendi has announced it’s plan to seek a buying for its $8.1 billion stake in Activision Blizzard. Vevidi Chairman Jean-Rene Fourtou desperately needs to restructure his company and boost its stock price.

Activision is currently trading at 14.5 times trailing earnings according to Bloomberg however a shift in the video games market may limit Activision’s attraction to buyers. Electronic Arts Patcher and Edward Woo recommend buying Activision stock however Patcher says, “The problem is there are no readily apparent buyers for Activision.”

The problem is there are no readily apparent buyers for Activision. The only option left to Vivendi is to lever up Activision’s balance sheet and pay out all of its cash as a dividend, then spin the company off,” Patcher continues.

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hmm I wonder what they will do in the end then.. :o



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