Sonic goes Hello Kitty

Or rather, perhaps it’s Hello Kitty goes Sonic. Either way, Sega has teamed up with Sanrio for some character collaborations and the first one up is Sonic Hello Kitty.

The Sonic x Hello Kitty super jumbo plushy can first be seen later this month at Sega amusement centers that are located around Japan. It’s supposed to celebrate the reopening of Sega’s Tokyo Joyopolic center, which will reopen on July 14th.

Meanwhile, this collaboration project will kickstart next summer.

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